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When founder Tom Wilscam left his corporate career in consulting for the world of luxury grooming, his natural executive tendencies led to him overseeing an international empire of men’s spas stationed in hotels and stores such as Bergdorf Goodman. The chain now has its first stand-alone flagship in a penthouse on Madison Avenue, housing five of its signature Japanese chairs (which are similar to first-class seats on an airplane and cost $13,000 each!). Under a massive skylight, gents can experience black diamond facials (30 minutes, $105), which use diamond dust to exfoliate, followed by a soothing black-silt mask; straight-razor shaves (30 minutes, $75); haircuts with a member of celebrity hairstylist Julien Farel’s team ($160–$350)—or even a chop by the man himself ($650). Though appointments are available to the public, memberships start at $1,500 and include a locker to keep your gratis Wolfgang Joensson shave set, preferential appointments, after-hours bookings and the same privileges at all Hommage Atelier locations worldwide.