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In Hebrew, lovella means “for him and for her,” and the welcoming attitude at this salon reflects its name. The second location from owners Avi Benichou and Oded Gabay is similar to its sibling salon on the Upper East Side with touches of red, pink and orange, gleaming windows and a gracious staff that speaks 13 languages. Lovella accepts walk-ins, and you’ll rarely have to wait even a week to nab an appointment. After an in-depth consultation with a stylist, you’ll receive a signature shampoo with scalp massage. Expect a classic, beautiful cut ($60–$105 for women, $35–$45 for men) and spot-on natural highlights ($85–$225). Benichou and Gabay can provide color correction ($85–$250) should you need it, as well as single-process ($72–$85) and double-process color ($120–$200). For that finishing touch, Lovella offers conditioning keratin treatments ($350) and makeup applications ($65).
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