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Beauty brand St. Ives has opened its 1800-square-foot inaugural retail store, the St. Ives Mixing Bar, in Soho. Open for six weeks only, guests can choose from more than 50 unique ingredient combinations - all made with 100% natural extracts, exfoliants or moisturizers - to create custom face scrubs and body lotions. The bar also has sink stations where products are available for sampling and a mirrored infinity room full of life-sized apricots for those Instagram-obsessed customers.