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WHITEROOM

  • Health and beauty
  • Williamsburg
  • price 3 of 4
WHITEROOM
WHITEROOM
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Time Out says

While most Williamsburg salons channel old-timey barbershop vibes with Edison bulbs and retro parlor chairs, this all-white joint believes less is way more—except when it comes to hair color. Those seeking ombré mermaid locks should ask for owner Elisabeth Lovell. After a free, preliminary consultation, Lovell will lighten your mane to get it as close to white as possible for the pastels to set (starts at $185). Note: The process can be harsh, but Lovell adds Olaplex to the bleach—a new technology in hair coloring—that re-links broken bonds and prevents breakage. Sip free beer or whiskey to calm your eager twitchiness and before you leave, pick up a bottle of color-protecting shampoo that won’t overcleanse the hair and fade the color of your new ’do (Lovell suggests R+Co Analog cleansing foam conditioner, $29).

Details

Address:
113 South 6th St
Brooklyn
11249
Cross street:
at Bedford Ave
Price:
$$$
Opening hours:
Tue–Fri noon–8pm, Sat 10am–8pm, Sun 11am–7pm.
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