W New York - Times Square

Hotels , Chain hotels Midtown West
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W New York - Times Square
Photograph: Courtesy Starwood Hotels

If you’ve made it past the hubbub at street level and escaped into W New York – Times Square’s lobby, you’re in for a treat: When you first enter, you'll be encased in glass with calming water running all around you. Then, you’ll reach the elevators and head upstairs to reception, where you’ll find concierge, a bar decked out with a massive Pop Art-style mural and a dance/live music area towards the back, complete with a rotating DJ booth shaped like the New Year’s ball outside nearby. The hotel boasts 509 luxurious rooms (43 suites), a beautiful fitness center and three in-house restaurants to choose from, including Blue Fin, Dos Caminos and Izi.

W New York – Times Square has the advantage of holding not one, not two, but three restaurants, each with a distinct feel. You can dress up and head to Blue Fin for seafood, stay casual for modern Mexican fare at Dos Caminos or find a happy medium at trendy 26-seat Izi for sushi, raw bar offerings, remixed tuna poke bowls and an extensive Japanese whisky menu (if you ask nicely, a server at Izi might offer to give you a demonstration on how whisky flavors can change with the addition of cold or hot water).

For the ultimate hotel experience, book the W’s Extreme Wow Suite for gorgeous views of Times Square (perfect for a New Year’s celebration). It comes complete with amenities like a circle-shaped bed with stunning city views, two large bathrooms, a conference/meeting area, a living room, three flat screen televisions, rain-style showers, a soaking tub, Bliss bath products and top-of-the-line Crestron electronics (for shades, lighting, TV—assuming you can figure out how to work those). 

TIME OUT TIP: If you're looking to unwind away from the (intense) crowds, stop by the New York Public Library at Bryant Park to visit the stunning, recently reopened and beautifully renovated Rose Reading Room.

Venue name: W New York - Times Square
Address: 1567 Broadway
New York
Cross street: at 47th St
Transport: Subway: N, Q, R to 49th St; 1 to 50th St (Broadway)
Price: $250 and up
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julio bruno

Location is great if you are looking to be by Times Square. Views can be great too if you have the right room. I had a "cool corner" room and had views of Times Square and the skyline. Even though this was a larger room than their standard ones, it was quite small, with a bathroom that is just a cut-out corner of the main room separated by a glass wall. The sink, loo and shower all sardined together. No room for movement and very inconvenient. There is no restaurant in the hotel for breakfast or anything. Only a bar for drinks at reception level, or you can go to street level for a Dos Caminos franchise, but not your hotel breakfast room per se. The bar does not serve food or coffee, so not very practical. 

I have been a guest in many W hotels around the world, including two more in New York (downtown and Lexington Ave locations), and this is by far the less impressive.