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Later this month, a free Hannah Montana pop-up will land in Greenwich Village, inviting fans to step inside a real-life version of the pop star’s famously fabulous glam closet. The two-day experience arrives as part of celebrations marking the upcoming Hannah Montana 20th Anniversary Special, which will premiere on March 24 on Disney+ and Hulu.
The activation was created in partnership with Maybelline New York and Disney and recreates one of the most memorable spaces from the beloved series. Inspired by the closet where Miley Stewart famously transformed into her blonde-wigged pop alter ego, the immersive setup turns that TV moment into a walk-through experience.
Inside, visitors will find interactive Maybelline beauty stations where they can try out stage-ready makeup looks inspired by Hannah’s signature pop-star style. Once the glam is complete, guests can strike a pose at a Polaroid photo station designed to capture their inner Hannah Montana moment.
The New York edition of the event will take place on March 28 and 29, from 11am to 7pm on Saturday and 10am to 7pm on Sunday, at The Atrium at Ideal Glass Studios, located at 9 West 8th Street in Greenwich Village. The pop-up is free to attend and open to the public, with no RSVP required. Entry will be first-come, first-served, so fans eager to relive their Disney Channel era may want to arrive early.
The experience comes exactly 20 years after Hannah Montana first debuted on Disney Channel on March 24, 2006. The series, about a teenager, Miley Stewart, secretly living a double life as a chart-topping pop star, became one of the network’s biggest hits and helped launch Miley Cyrus into global fame.
The upcoming Disney+ anniversary special will feature Cyrus in conversation with podcast host Alex Cooper and will be filmed in front of a live studio audience. The program is expected to revisit several memorable elements from the original show, including the Stewart family living room and Hannah’s iconic closet—the very space now being reimagined for fans in New York.
So if you grew up belting out “Nobody’s Perfect” in your bedroom mirror, consider this your chance to live out the fantasy, at least for a photo or two.