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ARMY, assemble: BTS’s Jimin is taking over the Financial District with a solo spotlight that’s part mirror maze, part music video dreamscape. “The Truth Untold: 전하지 못한 진심,” a new limited-time exhibition, has landed at 30 Wall Street and invites fans to step directly into the mind and meticulously choreographed world of Jimin as he created his solo albums Face and Muse.
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Open now through June 29, the immersive experience offers a rare and deeply personal glimpse into the superstar’s introspective creative journey. Visitors begin the exhibit quite literally facing themselves in a mirror, mirroring Jimin’s own self-reflection in Face, before heading into glowing neon rooms that recreate the visuals of music videos like Like Crazy and Who.
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Throughout the space, guests can look at handwritten lyric notebooks, production diaries and behind-the-scenes footage from recording sessions, dance practices and live performances. A media wall, distortion mirrors and other interactive installations bring Jimin’s emotions to life.
The exhibit culminates with a tribute to Jimin’s fans: a handwritten note flanked by his solo music awards. But the true finale is the Smeraldo Garden, a dreamlike installation filled with blue blooms referencing the “truth untold,” a recurring BTS motif now reimagined through Jimin’s solo lens.
“The Truth Untold” follows a similar Jungkook-themed exhibit that took over the same Wall Street space earlier this spring. Like its predecessor, this one comes courtesy of BigHit Music and Hybe, with production by Paradise E&A and global promotion from MondayMorningCreativeLab.
Jimin’s Face made him the first Korean solo artist to top the Billboard Hot 100 in 2023, and Muse only expanded on that, with its lead single Who spending 44 weeks on the Billboard Global 200. Whether you’ve had Serendipity on loop since 2017 or just discovered Jimin via Smeraldo Garden Marching Band, this limited-run exhibit offers a rare chance to walk in his performance-ready Dior shoes.
Timed entry tickets are available online, and the experience lasts about an hour. Weekday visitors even score a free gift, while supplies last.