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A growing number of companies want workers back at their desks, but one margarita brand thinks the real return-to-office perk should be happy hour.
On June 25, canned cocktail brand Cayman Jack is opening what it calls the world's first margarita salt cave in New York City, a one-day-only immersive pop-up designed for anyone feeling a little salty about being back in the office.
Called the Cayman Jack EOD (End of Day) Escape, the experience is essentially a happy hour fantasy brought to life. Instead of fluorescent lights and endless Slack notifications, visitors will find complimentary margaritas, snack pairings and a cave-like environment dedicated to unwinding after work.
The concept comes as return-to-office mandates continue to expand across corporate America, prompting plenty of grumbling from commuters who had grown accustomed to working in sweatpants. Cayman Jack is embracing that frustration, positioning the activation as an antidote to endless meetings, overflowing inboxes and the daily trek back to the office.
The centerpiece is the margarita salt cave itself, where guests can sip complimentary Cayman Jack Margaritas while sampling personalized salt rim combinations selected by a "Salt-mmelier"—yes, that's apparently a real title for the purposes of this event. There will also be margarita-salt hand massages to soothe overworked typing fingers, along with bites and lounge spaces designed to encourage lingering long after the workday officially ends.
While New York is getting the physical experience, the campaign also includes a nationwide digital component. As of yesterday, June 16, fans can visit CaymanJackEODEscape.com and share how they'd escape after a particularly long workday for a chance to win Cayman Jack Margaritas and other prizes. (One participant will also receive a $25,000 vacation.)
This isn't Cayman Jack's first attempt at turning everyday annoyances into cocktail-fueled escapism. Last summer, the brand turned part of JFK's TWA Hotel into a "Missed Flight Lounge," offering complimentary margaritas and snacks to travelers whose trips had gone spectacularly off schedule.
The EOD Escape follows a similar formula: identify a universally irritating modern experience and add enough tequila-adjacent refreshments to make it feel slightly less terrible.
The event is free to attend, though space is limited. If you've spent the past few months muttering "this could have been an email" under your breath, this may be the closest thing you'll find to workplace therapy—this time with a salt rim attached.