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Photograph: Geffen and Interscope Records

An Olivia Rodrigo pop-up is coming to NYC ahead of her new album release

It’ll feature photo moments and limited-edition giveaways.

Shaye Weaver
Written by
Shaye Weaver

Good 4 us—there’s an Olivia Rodrigo pop-up coming to NYC this week to celebrate the release of her new album, “GUTS,” on Friday, September 8.

All weekend-long from September 8 to 10, fans will get to shop merch by Bravado (we’re talking T-shirts, hoodies, sweatshirts, bumper stickers, dad hats, beanies, tote bags, and more) and take photos inside immersive installations that bring “GUTS” to life.

The pop-up will also feature photo moments and limited-edition giveaways.

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Those who qualify as Rodrigo’s top listeners on Spotify (and American Express cardmembers) will be invited to experience one hour of exclusive early access to the “GUTS” Gallery Pop-Up Experience every day and enjoy:

  • A dedicated Amex-only checkout line throughout
  • Access to purchase a limited-edition T-shirt, exclusive to Amex Card Members and Spotify Fans (noon-1pm while supplies last)
  • An exclusive gift with purchase (for AmEx members)
  • And a complimentary tote bag

There’s also the chance to win different prizes at an onsite “Amex More” vending machine.

The pop-up at 25-17 Little West 12th Street in the Meatpacking District runs from 1 to 6pm on Friday; and from noon to 7pm on Saturday and Sunday. You must be 18 or older to attend.

Not a bad idea, right?

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