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If you find yourself in the Oculus today staring at a set of gleaming mirrored monoliths, you’re not imagining things.
Kim Kardashian has stepped into the public-art arena (naturally) to tease her forthcoming MasterClass and her “Kimmandments” (the actual rules she swears by) are now literally engraved onto human-height slabs for all of New York to read.
The installation appears today, December 4, and marks the first IRL preview of The New Rules of Business: The Kimmandments, Kardashian’s debut MasterClass. The course will launch today and pull from the playbook she used to build Skims, turn early notoriety into a billion-dollar empire, navigate scandals and figure out when to listen, when to pivot and when to be unapologetically loud. The monoliths operate as a kind of outdoor syllabus: 10 succinct commandments on how she approaches brand-building, confidence, crisis management and “being the feed,” not following it.
Each structure has its own QR code that unlocks short video clips from the class. Scan one and you’ll hear Kardashian talk about lessons that didn’t fit into the reality-TV era: Skims fabric testing, beauty-lab wear trials, the early days of selling accessories at Fred Segal and even her missteps.
The monoliths themselves are styled like sleek, mirrored minimalist sculptures—and also just reflective enough that you’ll catch yourself standing next to a line like “Know your worth and add tax.” It’s a clever bit of staging that makes you the co-star of your own motivational poster with Oculus commuters as a moving backdrop.
The full MasterClass goes live today and the monoliths disappear after the 5th. Your selfie window—should you feel compelled to immortalize yourself beside a Kardashian business law—is brief. Use it wisely.