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To celebrate the upcoming release of The Devil Wears Prada 2, Grey Goose is bringing a series of chic, on-the-go pop-up carts across Manhattan, serving a fashion-forward twist on the espresso martini. Called “The Devil’s Roast,” the drink riffs on Miranda Priestly’s famous coffee order but, this time, it comes with vodka and a side of gold-dusted popcorn.
The limited-time carts will pop up at Hudson Yards, Zuccotti Park and Manhattan West Plaza on April 14, 21 and 23. They’ll be open twice daily, from 12pm to 2pm and then again from 4pm to 6pm, making them perfectly timed for both a power lunch detour or a post-work pick-me-up. As for the tipple itself, the cocktail is made with Grey Goose vodka and finished with three gold-dusted coffee beans, a nod to both the drink’s fashion-world pedigree and the espresso martini's resurgence.
The pop-ups are all part of a larger push tied to The Devil Wears Prada 2, which reunites Meryl Streep, Anne Hathaway and Emily Blunt 20 years after the original. The sequel, which is directed by David Frankel and written by Aline Brosh McKenna, will land in theaters on May 1.
Each cart keeps things simple but polished: there’s the signature cocktail, a quick snack and just a little bit of gloss to make it feel like more than a grab-and-go stop. It’s a small, very New York way to tap into the film’s world—no runway required.
And if nothing else, it’s a solid excuse to swap your usual iced coffee for something stronger, with a little attitude.