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Ready your wands because the largest collection of Wizarding World products in the world is coming to Flatiron this summer, Warner Bros. announced.
In just a few months, muggles can make their way to the Harry Potter flagship store dubbed Wizarding World at 935 Broadway in the Flatiron District (the former location of Restoration Hardware) and shop across three floors of magical products including personalized robes, brand-new and exclusively designed house wands, and of course, Bertie Bott's Every Flavor Beans.
Finally, HP fans won't have to travel to The Wizarding World of Harry Potter in Orlando or Hollywood to get their magical goods anymore.
"This will be the largest dedicated Harry Potter store in the world and will become a must-visit fan destination where Harry Potter enthusiasts can engage with interactive experiences and numerous photo opportunities as they step into the magic," said Sarah Roots, the senior vice president of Worldwide Tours and Retail for Warner Bros. "We are very excited to be opening in New York. It's the ideal city in which to launch with so many dedicated Wizarding World fans, a cutting-edge retail environment and a community that embraces innovative experiences."
According to the Wall Street Journal, the store will also have food and drink offerings and plans to have a service window on Broadway for concessions and a sidewalk cafe. Renderings of the shop show an advertisement for Butterbeer.
Photograph: Courtesy of Warner Bros./Wizarding World
Warner Bros. is still working with the city for permission to install a fiberglass dragon, a clock, two backlit Harry Potter signs and six "wand-style" flagpoles made out of antique brass to the building’s facade, the WSJ reports. The company hit a speed bump on Tuesday when Community Board 5 landmarks committee deemed the signage "inappropriate."
The company says more details about what will be offered at the store will be released closer to the opening.
If only we had Hermione's time turner!