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If you’ve ever worn glasses that slowly gouged into your nose or sat on your face at an uninvited angle, midtown has a new solution—and it involves AI, 3D scanners and just as many colors as your go-to nail salon.
Breezm Eyewear, the South Korean disrupter now making its U.S. debut, has opened a flagship on Seventh Avenue, a few blocks from Bryant Park. It’s tucked inside an eighth-floor studio but, once you step inside, the whole operation feels nothing like a standard optician. There are no walls of generic plastic frames and no endless “try this, now try that” spiral. Instead, the brand leans on a mix of AI and 3D printing to create glasses that actually fit your face—your real one, not the imaginary standard one that most eyewear brands design around.
The process takes seconds. A quick facial scan maps every curve, angle and contour, then an in-store system recommends shapes that work with your proportions. From there, each pair is 3D-printed to your exact measurements, eliminating pressure points and the headaches that come with frames that never fit quite right in the first place.
The customization doesn’t stop at fit: the brand offers a huge lineup of colors, finishes and styles—sleek neutrals, punchy brights, minimalist wire-inspired silhouettes, dramatic thick acetates, you name it. Prices start at around $250.
Breezm has already racked up serious recognition abroad, including nods from the CES Innovation Awards and a Harvard Business School case study on its precision-fit system. A nationwide mobile app will launch this winter, allowing anyone to order frames without visiting the flagship. Long-term, the brand is aiming for 100 stores but, for now, New Yorkers get first dibs. If your current frames are digging, slipping or otherwise misbehaving, consider this a sign to upgrade—your face deserves better-fitting glasses than whatever your last rushed appointment saddled you with.