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Now in its 28th season, this no-frills family-run eatery could qualify as one of Broadway’s longest-running shows. It draws tourists, theatergoers, actors and everyone else in search of old-world deli staples among the Times Square neon. Grandmotherly owner Francis Edelstein still holds court in the kitchen, turning out cheese blintzes, giant open-faced Reubens and matzo ball soup so restorative, you can feel it bolstering your immune system.