The retro yacht interior at this sexy subterranean restaurant might make you forget you’re docked in Soho. Hit the sushi bar to compare the flavors and textures of premium catches, or grab a table for a more extensive meal. Lure’s greatest achievement is its treatment of the classics. Dishes that have become rote at so many fish-focused eateries—seared yellowtail glazed in dashi, a lobster roll stuffed with sweet meat—are executed here with the dazzling skill usually reserved for more ambitious menus.
|Venue name:||Lure Fishbar|
142 Mercer St
|Cross street:||between Houston and Prince Sts|
|Opening hours:||Mon–Thu 11:30am–11pm; Fri 11:30am–midnight; Sat 11:30am–midnight; Sun 11:30am–10pm|
|Transport:||Subway: N, R, W to Prince St; B, D, F, M to Broadway - Lafayette St.; 4, 6 to Spring St|
|Price:||Average main course: $26. AmEx, MC, V|
|Do you own this business?|
Average User Rating
4 / 5
- 5 star:3
- 4 star:0
- 3 star:0
- 2 star:0
- 1 star:1
Just paid fifty one dollars for 3 glasses of a $15 dollar bottle of Cloudine Cellars Pinot Noir as Lure.
Be aware to the wine prices they are excessive and a complete rip off.
It was brought to the mangers attention he ran the other way without saying a word to us.
Great service , great sushi and delicious oysters . The interior is so cool looks like a 1950s style Italian boat design
Lure is a beautiful restaurant, you feel like you're inside a yacht cruising through the Caribbean :)
The service is immaculate, very attentive, knowledgeable and friendly. The food is delicious and cooked perfectly. I'm not an oyster fan but my friends raved about them.
I had the Red Sea cocktail and it was absolutely delicious.
Only downside is it's pretty expensive but you get what you pay for.
Lure has been one of my favorite spots in town for years. Aside from the decor, making you feel like you are on a gorgeous yacht, the food is wonderful. Great seafood and fresh sushi. The happy hour is great as well-make sure to enjoy the house made potato chips. $1 oysters and clams are great, although it would be nice if they switched up from blue points now and again. I have yet to try their new brunch....