Time Out says
Ice cream and fish might not sound like a palatable pair, but it sure works for this Little Italy ice cream shop hawking soft-serve swirls in open-mouth, fish-shaped waffle cones (taiyaki translates to “fried fish”). Try the more Eastern-style ice cream flavors of black sesame or matcha on top of red bean custard filling and underneath toppings like sprinkles, crushed Oreos and wafers.
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Walking down the dimly lit Baxter Street, I didn't know what to expect. How could the newest craze in NYC be on this lonesome street?? One block over from the hustle & bustle of Little Italy on Mulberry Street. But we follow the crowd and ended up in the tiny spot of Taiyaki. Small & packed....it must be good!!!!! Choose from Green Tea or Matcha or classics like vanilla or strawberry. But me being me, I had to get the unicorn & it did not disappoint!!!! It was so pretty with all pastel sprinkles including in star & heart shapes. Add 2 cute ears and a gold spiral horn & you have the prettiest ice cream in town. I didn't want to eat it, it was cute!!! but the warm fish waffle makes it melt fast & so i dove in & was in heaven!!!! Every bite was amazing & when your sad that your done with ice cream, you get to enjoy the amazing waffle waffle cone with a custard or chocolate surprise. I went twice in one week as i had family from overseas in town & they all raved about it. Its hard not to want to take a picture of your cool treat, so find good lighting and snap away!!!
If you follow any food blogger on Instagram by now you should have already seen photos of the fish shaped cone filled with custard or ice cream.
I decided after seeing photos of Taiyaki all over the gram to go and check them out my self.
The lane was very long but to my surprise moved very quickly
I went with the most popular menu item that is seen again all over the gram.
It was a black sesame seed and green tea ice cream with custard on the bottom
Everything about it was delicious, from the cream to the candy on the side.
Taiyaki is a must when visiting New York, definitely very popular place and makes for great photos
Other noticeable things about the store, compact, friendly staff, very clean.
Great place for cute date, and lots of places to eat around the area so this can be your go to dessert
Not to mention it's very affordable
I have been to Taiyaki three times within the last four months. I really like the "new fish in town" as they advertise their fish cone. Flavors are amazing and their bottom red bean filling is truly unique yet unknown to my taste buds... I even took my family on a "fishing adventure" recently and they enjoyed their cone to the last bite. My favorite design was the unicorn themed cone which had strawberry ice cream with assorted gummy bear toppings. You pay for what you get...An out of this "fish tank" ice cream experience...Worth every penny and the many attempts to take the ideal Instagram photo...Happy fishing everyone!!! Ps. cones don't seem pretty big at first but halfway through the cone you realize that with the topping intake it was a bit too much... I know you won't be happy until fully devoured.
I have finally had the infamous fish cone! Went to taiyaki recently for dessert and it was definitely unique. The shop is small and gets crowded easily so be sure to either know what you want and stand in line, or try to avoid a line altogether. We went when it was semi-busy, but were able to see the menu. So you pick a base ice cream flavor (vanilla, chocolate or a mix!, matcha, and black sesame) then pick your toppings (sprinkles, mochi, wafers, oreos, strawberry, etc) and fillings ( custard or red bean) and drizzle (chocolate, strawberry, caramel, or condensed milk). We went with vanilla, custard filling, with mochi and wafers and condensed milk drizzle. The ice-cream itself is simple but what really makes it good is the drizzle and filling. There's lots of possible combinations, you cant really go wrong. I really liked the fish cone! It was a little soft and chewy, and I definitely prefer it to a regular sugar or wafer cone. This was actually worth the hype so check it out!
Came here in around March when it was still chilly so there was no line, even after dinner time. I ordered the matcha with red bean with the mochi and it was very delicious. It's quite a handful so it might be a good idea to find a friend to share with. Got to eat it quickly otherwise the ice cream will melt all over you! Loved the fish-shaped cone that's reminiscent of the desserts you would get in Japan and Taiwan. Would come back to try the sesame ice cream with the custard!
Came for the IG of course, and it did NOT disappoint. Waited maybe 5 minutes on a beautiful Saturday. I got the matcha with red bean and sprinkles and my roommate got the custard. Both were good, and I would definitely go back. Plus, when do you get to eat an ice cream cone out of a fish?
A treat that's Instagram-worthy. My friends took me here for my birthday and I got to taste each of their treats! My favorite was ultimately the vanilla with chocolate syrup (can't go wrong with a classic!), but I also really liked the "Straight Outta Japan" for the sesame swirl. It also had matcha in the swirl, but the sesame is what stood out to me. Besides the adorable fish-shaped waffle cones, I also got to try the brand new "Croyaiki" which is the croissant and taiyaki hybrid. It comes in either a custard or red bean filling and the pastry is so fluffy and delicious!
These little fishes are so worth the line to get into the building! Amazing selection of flavors and topping options. I had the matcha with condensed milk and strawberries. Sooo delicious and adorable! Definitely can't wait to try more combos.
This adorable spot had a line out the door on opening day for good reason - the treats are delicious. Not only is the actual ice cream good, but they put a unique twist on the classic cone - it's shaped like a fish (which is a delightful surprise for your IG feed). The fish-cone is more of a waffle pastry (it's fluffy and light) unlike the traditional crisp that you're used to. Nestled at the very bottom of the cone is a dollop of custard to make the final bite extra sweet. You can customize your toppings, but their pre-designed pairings are great. Only bummer is how slow the service is, my friends and I were the only ones there and it took a while for them to assemble the cones. Mine melted before my friend even got hers!