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The Bagel Store

  • Restaurants
  • Williamsburg
  • price 1 of 4
The Bagel Store
Photograph: Courtesy CC/Flickr/Alan Turkus

Time Out says

Though the Bagel Store serves pumpernickel, sesame and all the other usual suspects, it is best known for the Instagram-famous rainbow bagels. Self-described bagel artist and owner Scot Rosillo created the brightly hued bread several years ago, though they exploded into popularity in 2016 when a video went viral on Facebook. Crowds still line up for the rainbow bagel or its sparkly cousin, the unicorn bagel, nearly every day (both $3.95). Adventurous eaters might also want to try the cragel, a buttery croissant-bagel hybrid available in flavors like bacon, egg and cheese, jalapeno-cheddar, French toast and spinach-parmesan (all $3.95). The Bagel Store also sells a variety of specialty cream cheeses, because how could you be expected to spread plain old schmear on your fancy bagel? Try flavors like funfetti, cannoli cream, spinach-artichoke and tomato, bacon and scallion (all $3.70). Not doin’ it for the ‘gram? Never fear: The Bagel Store also sells coffee, pastries and a variety of hot and cold sandwiches.


349 Bedford Ave
New York
Cross street:
at South 4th St
Subway: L to Bedford Ave
Average bagel: $1. Cash only
Opening hours:
Daily 6am–10pm
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