The Bagel Store

Restaurants, Bakeries Williamsburg
  • 4 out of 5 stars
(4user reviews)
14 Love It
Save it
The Bagel Store
Photograph: Courtesy CC/Flickr/Alan Turkus

This Williamsburg hand-rolled bagel shop moved down the street, bringing along its 25 bagel flavors (plain, sun-dried tomato, French toast) and 45 spreads (chipotle, maple pecan, pico de gallo).


Venue name: The Bagel Store
Address: 349 Bedford Ave
New York
Cross street: at South 4th St
Opening hours: Daily 6am–10pm
Transport: Subway: L to Bedford Ave
Price: Average bagel: $1. Cash only
Do you own this business?
To improve this listing email:

Average User Rating

4.3 / 5

Rating Breakdown

  • 5 star:1
  • 4 star:3
  • 3 star:0
  • 2 star:0
  • 1 star:0
1 person listening

carb-ing up this winter with some rainbow bagels 🦄 if you're doing it for the instagram, then it's totally worth it. if you're here for the taste, I recommend the regular bagel. (p.s cash only)


If you want a unique spin on a bagel -- go here! I used to have a coworker who lived down the block from this place and if we had a long week at the office, she'd bring these in, and it would magically fix everything! A small exaggeration, but these bagels really are that delicious! While known for the rainbow bagel, one shouldn't miss out on the following staples either: bacon, egg, and cheddar cheese bagel (yes, you read that correctly -- a bagel with all that, not a breakfast sandwich!), french toast bagel, and the pretzel bagel.


I wanted to hate them. Rainbow bagels took over the internet, as well as the heart of a young tourist who was visiting me for the weekend. She said the only thing she wanted to do in NY was to experience the rainbow bagel in person, so we set out on a brisk Sunday morning and got to the shop at about 9:45am. We waited outside for 10-15min, then proceeded to join the queue indoors for the remainder of what would end up being a 45min-1hr wait.

We ordered 3 bagels between the 2 of us (because if I have to wait in line for a bagel you better believe i'm getting an extra one), and while I usually would have opted for a pumpernickel w/lox or a bacon/tomato/cc on everything, I spied Maple Bacon cream cheese then heard "french toast bagel" and I just couldn't resist combining them. The result? I only wish I had toasted the bagel, because it was a little chewy and didn't have the buttery flavor I was expecting, which I think toasting may have helped compensate for. 

Then we got the classic Rainbow bagel with funfetti cream cheese, and the blueberry rainbow with cannoli cream cheese...To my surprise, biting into the rainbow bagels were an absolute joy. The boiled skin snapped beneath my teeth and gave way to a fresh fluffy bready interior, and the blueberry one tasted like a fresh blueberry muffin. But all 3 were obnoxiously sweet, and it was definitely a mistake not to get something salty to offset it (I had higher hopes for the maple bacon cream cheese) but that didn't make them any less delicious individually. The cannoli cream cheese was my personal fav of this group. But they are definitely more of a dessert than a breakfast.

I also overheard the owner's wife decline serious franchise opportunities, responding that her husband is simply "doing it for art's sake" or "for the love of the art", which I found incredibly humbling...But I do wonder, how long will he be able to resist before he franchises - or opens store #2?

Meredith R

Two words: rainbow bagels. You've seen (and liked) the Instagrams and maybe the video making its social media rounds. This was not a hallucination. These trippy breakfast treats are beautiful and fun and far from the only interesting creation in the Brooklyn-based shop. 

For bagel purists, this may only be a "do it for the 'gram" moment. I've heard complaint about the standard bagels from friends but personally had a lovely culinary experience with the Christmas bagel featured below. 

As I alluded to above, this bakery innovated beyond colorful dough with pretzel bagels and 'Cragels' or croissant-bagel hybrids. To top it off, they also bake bacon, egg and cheese into both bagels and cragels so you can potentially eat a BEC squared. I did not realize this until after ordering and will be returning to experience the glory. 

Pro tip: Take your breakfast, whatever it may be, over to the Farm on Kent and enjoy it at one of their picnic tables. Then, if you're up for it, walk off said breakfast by taking the Williamsburg Bridge back to Manhattan. 

Got a tip? Send it to