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Legend has it that William Greenberg Jr. started his first family bakery in 1946 with money he’d won playing cards. Over the years, several of his uptown shops came and went and this is the latest iteration, still serving all of the man’s signature kosher cookies, cakes and brownies. Dive into favorites like schnecken, shortbread linzer tarts filled with raspberry preserves, apple strudel, black-and-white cookies and cinnamon babka (coffee cake covered with streusel crumbs).