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William Greenberg Jr. Desserts

Restaurants, Bakeries Upper East Side
William Greenberg Jr. Desserts

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Legend has it that William Greenberg Jr. started his first family bakery in 1946 with money he’d won playing cards. Over the years, several of his uptown shops came and went and this is the latest iteration, still serving all of the man’s signature kosher cookies, cakes and brownies. Dive into favorites like schnecken, shortbread linzer tarts filled with raspberry preserves, apple strudel, black-and-white cookies and cinnamon babka (coffee cake covered with streusel crumbs).



Address: 1100 Madison Ave
New York
Cross street: between 82nd and 83rd Sts
Transport: Subway: 6 to 77th St
Price: Average dessert: $3. AmEx, MC, V
Opening hours: Mon–Fri 8am–6:30pm; Sat 8am–6pm; Sun 10am–4pm
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