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Shampoo Avenue B

  • Health and beauty
  • East Village
  • price 2 of 4

Time Out Says

This small, genial spot has been an East Village fixture since before 2006, proffering upscale hair services that won’t hit you too hard in the pocketbook. Along with friend Joel St. Yves, L.A. transplant and senior stylist-colorist Carlos Ortiz took over from the original owner in 2010. The narrow, six-chair salon features white walls adorned with black-and-white graffiti-style art, juxtaposed by crystal chandeliers. You can get single-process color (stylist $75, senior stylist $100) and partial highlights (stylist $85, senior stylist $135) for relatively cheap. Colorists use Wella hair color, a line that Ortiz says is true to tone and lasts longer than other brands he’s worked with. Bumble and bumble and Kevin Murphy products are used for washing and styling, with both included in the price of color services. Although Shampoo Avenue B does take walk-ins, there’s likely to be a wait; we recommend booking in advance to be on the safe side.


42 Ave B
New York
Cross street:
between 3rd and 4th Sts
Subway: F to Lower East Side–Second Ave
Opening hours:
Mon noon-10pm, Tue 11am-10pm, Wed-Fri noon-10pm, Sat-Sun 11am-9pm
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