The Erno Laszlo Institute

Health and beauty, Beauty salons Soho
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Once a well-kept beauty secret of Hollywood icons, European royalty and New York society swans, Dr. Erno Laszlo’s institute reopens after a 40-year hiatus. Now anyone willing to drop $6,000 for a yearly membership (which includes facials, peels, special serums and laser treatments every three to four weeks) or $2,300 for a three-month version can be pampered like Grace Kelly, the Duchess of Windsor and Gloria Vanderbilt, who once snuck into Laszlo's exclusive facilities, then on Fifth Avenue. The glamorous tri-level spa features six private treatment rooms, a library-turned-lounge replicating Dr. Laszlo’s original 1939 study and a shop hawking the entire skin care line ($39–$325). The ground floor features a rotating art collection curated by author Patricia Eszter Margit ( For a bombshell glow without the hefty price tag, pair sea mud cleansing bars ($39)—immortalized by Woody Allen in Annie Hall—with precleansing oils ($45).


Venue name: The Erno Laszlo Institute
Address: 382 West Broadway
New York

Cross street: between Broome and Spring Sts
Opening hours: Mon–Fri 10am–8pm, Sat 10am–7pm, Sun noon–6pm
Transport: Subway: 6 to Spring St
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Lorna Mattinos

Products are really expensive and not as effective as they used to be. I used Laszlo in the 1970s and 80s when it was the La Mer or Perricone of its day but more exclusive. It used to really help my skin. The new sea mud soap I bought at the institute just didn't do the same things for my skin as the one I used to have. I think I'll give this a miss.