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While Erin Crandall, Shopbop’s former head buyer for ten years, was out perusing stores with her fiancé, it struck her how few couple-friendly boutiques existed in NYC. In her West Village boutique, she hopes to fill the void of equal-opportunity shopping. Though the racks may be brimming with designer labels, such as Vince leather jackets with cowl necks ($995), the shop feels cozy and lacks pretension. If we could splurge, we’d take home Inhabit cashmere sweaters ($285) and L’Agence cotton tees ($134). Keep a look out for her growing vintage collection, which now includes silk bow ties ($140) and a YSL turban from the ’70s ($340).
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