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Gents on the hunt for affordable custom-made shirts ($145–$245) should hit up the first permanent location of this local menswear brand (its temporary space inside Thérapie closed, along with the department store, earlier this year). Sip a complimentary cocktail at the in-house bar while poring over dozens of swatch books shelved on the walls containing more than 2,000 fabric, collar and cuff options. Make an appointment, and the in-house tailor will take nine different measurements to ensure proper fit. You’ll have your bespoke shirt, which is created in Hong Kong, in three to five weeks. We’re digging cotton gingham styles ($225), short-sleeved striped tops ($225) and linen long-sleeved numbers ($245). Mention TONY for 10 percent off your first purchase through Aug 31.
333 Park Ave South, suite 3D
|Cross street:||between 24th and 25th Sts|
|Transport:||Subway: 6 to 23rd St|
|Opening hours:||By appointment only|
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