It’s easy to miss this small but well-appointed unmarked shop, which has been dishing out street-inspired menswear since 2001. Ring the buzzer for access to solid, long-sleeved button-ups ($110) with a small, embroidered red heart and yellow lightning bolt on the front collar, and classic cardigans ($118) with front pockets and the brand name running vertically down the left-front side. Vibrant screen-printed logo tees ($35) have solid or camo lettering, while others bear phrases (“Life i$ money”) or simple images, like a rocks glass and the word whiskey. As for outerwear, offerings include collared, button-up camo jackets and two-tone varsity jackets with a script Alife logo on the chest ($185 each). The store doesn’t stock other brands, with the exception of Krink markers and ink ($8–$11) for its street-graffiti-writing clientele. Immediately next door with a separate entrance is Alife’s footwear shop, which is modeled after a retro gentlemen’s club and carries Alife-brand kicks, alongside other labels like Nike and Adidas. The main attraction is various Alife collabo shoes, including all-white leather Nike Air Force 1s from 2009 ($225) with tonal imprinted star shapes. Hard-to-find sneaks include extremely limited-release 2003 Air Force 2s designed by New York graffiti legend Espo, with see-through toes and have knots written on the back heel panel ($600). For a summer look, opt for two-tone canvas-and-leather boat shoes by Pointers ($80).
