Allure Store

The Allure Store is a "beauty playground" that integrates the beauty industry's outlet, Allure into a 360-degree experience with 151 brands and 283 products offerings in Q3 including ILIA Beauty, Anastasia Beverly Hills, Biossance, Dermalogica, Dr. BRANDT, Dyson, Everist, Juice Beauty, Kjaer Weis, KORA Organics, La Roche-Posay, Lord Jones and more. The Allure Store is designed to provide an editorial-led selection of the world’s best beauty products. Through a truly immersive, content-driven format the store implements a range of tech features for an efficient shopping experience; such as QR codes and smart mirrors. The store encourages shoppers to become creators by using product samples to create looks instantly, which the mirrors capture and can be posted.