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AYR Guideshop (CLOSED)

Shopping, Boutiques Flatiron

Time Out says

Friendly warning! We're working hard to be accurate. But these are unusual times, so please check that venues remain open.

The folks behind men's clothing line Bonobos debuted AYR, its label for women, online in early 2014—and now ladies can check out the clothes in person. Just like the Bonobos Guideshop, this AYR outpost functions as a private fitting room. Women can make a free appointment online to meet with one of the in-house stylists (walk-ins are also accepted) and try on the brand's full line of sophisticated blouses, jeans, jackets and more ($150–$450). After you've made your selections, place your order (with free shipping), and your threads will arrive at your door within a couple of days.



Address: 45 W 25th St
Cross street: between Broadway and Sixth Ave
Transport: Subway: N, R to 23rd St (Broadway)
Price: $$$
Opening hours: Mon–Fri 10am–7pm, Sun 11am–6pm
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