Azaleas (CLOSED)

Catering to girls who just want to have fun in the bedroom, owner Cindy Kahng handpicks each frilly number to grace her store’s racks (before they grace those of her customers—har). The result is a collection of bathing suits, lingerie, loungewear, clothing and jewelry that strikes a balance between playful and sexy. You might like Elle Macpherson’s Cupcake contour bra ($68) or Stella McCartney's Marguerite riding contour bra ($110), though be sure to sift through the bargain basket up front for items at 50 to 70 percent off. Slightly more practical: double-sided Flash Tape ($8) for keeping plunging necklines in place.