Forget chain stores—clothing boutiques are where to go for outfits outside your standard black NYC uniform. Our favorite clothing stores have everything from dainty jewelry accessories to enough duds to fill your entire closet—at prices that rival the best outlets near New York. Check out these places, along with the city’s best vintage clothing stores, and let the shopping montage commence.
RECOMMENDED: Full guide to shopping in NYC
Best clothing boutiques
An homage to surf culture and beaches right here in the city, Warm has boho-chic clothes (for kids too) from Upstate, Tori Praver and Roseanna alongside jewelry, books, home goods, art and more. Owned by a husband-and-wife team with roots in Montauk and Hawaii, the store is full of pieces from around the world that reflect a vacation vibe. Check out their signature fragrance that conjures up—you guessed it—salt and sand.
Not many boutiques can boast outposts that are popular with both the Williamsburg crowd and the Upper East Side set, but Meg, selling locally made clothing, is doing just that. Find easy-to-wear, effortless yet elegant pieces like jumpsuits, dresses and jackets that are as office-appropriate as they are farmers’ market–ready.
In God We Trust’s men’s clothing, women’s clothing, jewelry and accessories are all designed and made right here in NYC—in Brooklyn or the Fashion District—which means owner Shana Tabor, who opened the store in 2005, is able to keep a close eye on the entire process. We love the beautifully simple jewelry, and the earth-toned, solid-colored pieces will become the backbone of your wardrobe in no time. Multiple locations (ingodwetrustnyc.com)
Brooklyn-based Bird’s Williamsburg location, a large space constructed using reclaimed wood, is the first LEED-certified store in the entire city. That eco-conscious ideal extends to much of the clothing, jewelry and home accents sold there. Jennifer Mankins’ shop showcases beautiful, totally unique pieces by a wide range of designers from Japan and Europe alongside those who work locally, with high-end designers such as Thakoon and Marni mixed in. Don’t forget to appreciate the decor of the space as you shop around for your frayed jeans and bucket bags—colorful and cool, you won’t even mind if you walk out empty-handed.
You know those boutiques that feel less like boutiques and more like intimidating art galleries? This is not one of those. Concrete + Water’s mission is to be fashionable yet wearable in real life: Think more easy-breezy, less contrived urban hipster. The boutique features men and women's apparel, plus housewares and a 700-square-foot backyard. Join the mailing list for invites to trunk shows, concerts and unique aura photography events.
The collection of globally inspired clothing, accessories and home decor found at Matta is about the appreciation of handmade goods and the artists who make them. Owner Cristina Gitti’s shop showcases mostly items from India, with a few additional pieces from other world regions that are made using traditional techniques but not-so-traditional vivid colors. One of the most popular pieces is a silk-and-cotton dupatta scarf. Your biggest decision: a traditional solid or a vibrant block print?
Former model Ryo Liu opened Pinkyotto in 2005 and modeled it after her best friend’s closet: full of vintage-inspired pieces, running the gamut from super-feminine to daring and edgy, with lots of bright, bold prints. Stop into any of the five locations throughout the city to stock up on dresses because—and maybe best of all—with prices often well under $150, you won’t break the bank. Multiple locations (pinkyotto.com)