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Best fitting rooms in New York City

Try on clothing in comfort at these NYC stores, which replace unflattering lighting with free champagne and fluffy robes in their swank dressing rooms.

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C. Wonder Soho
 (Photograph: Michael Skigen)
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Photograph: Michael SkigenC. Wonder Time Warner Center
 (Photograph: Michael Skigen)
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Photograph: Michael SkigenLighting- and music-control touchscreen at C. Wonder
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C. Wonder contrast-trim cardigans, $78 each
 (Photograph: Michael Skigen)
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Photograph: Michael SkigenJournelle
 (Photograph: Michael Skigen)
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Photograph: Michael SkigenChocolates and bottled water at Journelle
 (Photograph: Michael Skigen)
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Photograph: Michael SkigenChantelle python-print demi bra, $88, at Journelle
 (Photograph: Michael Skigen)
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Photograph: Michael SkigenKiki de Monteparnasse
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Kiki de Montparnasse cashmere Bralette, $675; and cashmere boyshort, $625
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Kiki de Montparnasse embroidered panties, $75 each or five for $495
 (Photograph: Jonathan Aprea)
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Photograph: Jonathan ApreaLilly Pulitzer
 (Photograph: Jonathan Aprea)
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Photograph: Jonathan ApreaLilly Pulitzer
 (Photograph: Jonathan Aprea)
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Photograph: Jonathan ApreaBar cart at Lilly Pulitzer
 (Photograph: Jonathan Aprea)
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Photograph: Jonathan ApreaLilly Pulitzer boatneck tunic dress, $98
 (Photograph: Jonathan Aprea)
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Photograph: Jonathan ApreaLilly Pulitzer sequined miniskirt, $128
 (Photograph: Jonathan Aprea)
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Photograph: Jonathan ApreaLilly Pulitzer twill travel pants, $168
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Marciano
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Elin Kling for Marciano midi dress, $248, at Marciano
 (Photograph: Jessica Lin)
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Photograph: Jessica LinMarciano color-blocked V-neck sweater, $158
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Elin Kling for Marciano leather skirt, $398, at Marciano
By Aarti Virani |
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Between the unflattering fluorescent lighting and cramped confines found in most dressing rooms, trying on clothes can be less than enjoyable. We tracked down NYC’s best fitting rooms with exciting extras, such as Kiki de Montparnasse’s adjustable lighting, C. Wonder’s music selection and Journelle’s free chocolates.
Shopping

C. Wonder

icon-location-pin Soho

Paisley prints and primary colors take center stage at this delightfully preppy emporium, an affordable, one-stop shop for women’s apparel ($25–$300), accessories ($25–$130) and home goods ($10–$250). Yet the four expansive dressing rooms in each location are destinations in their own right. Push aside the plush velvet curtains and you’ll spot a digital screen with light settings that can be adjusted to mimic daylight, club or bedroom lighting as you try on contrast-trim cardigans ($78), cheetah-print pencil skirts ($88) and ikat-print cropped jeans ($128). The screen doubles as a jukebox, with eight different music stations, including Nostalgia, filled with Motown classics such as “ABC” by the Jackson 5, and Flirt, featuring hummable hits like Prince’s “Kiss” (although silence is also an option). There’s even a help button that instantly summons a sales associate, who can fetch you a different size silk bird-print shirtdress ($198). • 72 Spring St between Crosby and Lafayette Sts (212-219-3500) • 10 Columbus Circle at 60th St (212-956-9760) • cwonder.com

Shopping, Lingerie and swimwear

Journelle

icon-location-pin Soho

This lingerie haven boasts an extensive inventory of underthings from high-end brands such as Elle Macpherson, Eberjey and La Perla. It puts a special emphasis on sexy shades of gray this season: Chantelle python-print demi bras ($88), Arlotta hooded cashmere wraps ($400) and the Lake & Stars backless silk jumpers ($154) are all awash in the wintry hue. Try them on in any of the four cushy dressing rooms, decked with sliding doors, sheepskin rugs, jewel-toned throw pillows, free Pernigotti chocolates and the pièce de résistance—an exceedingly fluffy robe, perfect when prowling the store for alternative sizes and colors. • 3 E 17th St between Fifth Ave and Broadway (212-255-7800) • 125 Mercer St between Prince and Spring Sts (212-255-7803) • 1266 Third Ave at 73rd St (212-255-7804) • journelle.com

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Shopping

Kiki de Montparnasse

icon-location-pin Soho

Named for the 1920s sex icon and muse to surrealist painter Man Ray, this high-end lingerie brand has made its 2,000-square-foot New York flagship a saucy shrine to satin, lace and cheeky bedroom accoutrements such as golden handcuffs ($575) and braided-leather whips ($325). Velvet curtains, peacock-feather lamps and a 24-karat gold Art Deco table all lend a sultry vibe to the dressing area, while the two fitting rooms are each equipped with a feather boa, three lighting settings (“before,” “during” and “after”) and a ten-foot-tall mirror. Complimentary champagne ensures you’re at ease while slipping into dainty goods such as satin-lined jersey teddies ($425), cashmere bralettes ($675) with matching boy shorts ($625), and panties ($75 each, five for $495) embroidered with naughty French phrases such as "attache moi" (tie me up) and "fesse moi" (spank me). (212-965-8170, kikidm.com)

Camera

Lilly Pulitzer

Located in a renovated 1912 townhouse, this whimsical pink store is stocked with Palm Beach–inspired women’s threads ($38–$360)—including several variations of the brand’s signature poplin shift dress ($188)—and accessories ($25–$150). An in-store concierge helps with everything from shuttling strollers to custom monogramming ($15, free with any purchase on Mondays), while complimentary goodies—including candy jars filled with Hershey’s Kisses and Starbursts, dog treats shaped like palm trees and a juice cart—fuel the boutique’s vacation vibe. All six fitting rooms are decorated differently with suede banquettes, pastel vintage suitcases and walls splattered with freehand text, telling the story of Lilly Pulitzer’s humble beginnings as the owner of a lemonade stand in the 1960s (she first created her colorful cotton dresses to mask the juice stains on her clothing). They provide the perfect backdrop for trying on chic resort wear, including breezy twill travel pants ($168), sequined miniskirts ($128) and boatneck tunic dresses ($98). • (212-744-4620, lillypulitzer.com)

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Marciano

This sprawling two-story boutique is accented with animal prints and chandeliers, and stocks classic men’s and women’s duds ($34–$898) from Guess’s more upscale line. The communal area outside the ten swanky dressing rooms is kitted out with zebra-patterned rugs and leather ottomans, which provide a spot for shopping companions and significant others to rest as you parade around in sheer midlength dresses ($248) and asymmetrical leather skirts ($398) from a collaboration with Swedish fashion blogger Elin Kling. Guys can model color-blocked V-neck sweaters ($158) and textured suit pants ($178) to the beat of a pulsating, runway-inspired soundtrack provided by an occasional live DJ. • (212-925-0817, marciano.com)

More to explore

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