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Blue in Green

Shopping, Menswear Soho

Time Out says

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Type-A, detail-oriented shoppers (a.k.a. half of New York) will appreciate owners Gordon Heffner and Yuji Fukushima’s encyclopedic knowledge of the Japanese clothing ($175–$2,600), accessories ($98–$638) and shoes ($225–$825) offered in their menswear store. We’re talking the complete breakdown: These guys can tell you that the buttons on a pair of pants are made of steel and therefore won’t rust, exactly how the fabric is woven, and if the jeans are made in a factory or stitched by hand. And you’ll want that much information if you’re spending the hefty prices commanded by these well-crafted pieces, 80 percent of which come straight from Japan (Fukushima’s native country). The shop is best known for its denim selection, particularly unique styles such as Pure Blue Japan xx-010 purple-tinted jeans ($305) and O.N. International Co., Ltd. camel-hued varieties ($245). If you don’t get too tripped out by the Where the Wild Things Are–esque animal statues and mannequin heads by local artist Heather Gargon, you can focus on nabbing lumberjack-chic Full Court heavyweight printed flannels ($235), ATO checkered shirts ($285) and the Real McCoy’s military jackets ($725). Towards the rear, there’s a small case housing jewelry and leather goods, including handsome Studio D’Artisan snap-cover cowhide wallets ($205).



Address: 8 Greene St
New York

Cross street: between Canal and Grand Sts
Transport: Subway: A, C, E, J, M, Z, N, Q, R, W, 6 to Canal St.
Opening hours: Mon–Sat 11am–8pm, Sun noon–7pm
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