Shopping, Cosmetics Union Square
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Jo Malone Wild Bluebell cologne, $50, at Bluemercury
In 1999, married couple Barry and Marla Beck cofounded a business that allowed customers to purchase cosmetics and beauty products outside of department stores. The pair’s third NYC space features luxe beauty brands such as La Mer, Diptyque and Acqua di Parma, as well as a full-service spa offering purifying facials ($130), Brazilian bikini waxes ($55) and makeup applications (50 mins, $90). Makeup artists and skin-care aestheticians are positioned throughout the 2,300-square-foot space to help you find customized picks, including Kiehl’s shaving creams ($16–$19) and soy-milk-and-honey body butters ($36–$48), along with Jo Malone Wild Bluebell colognes ($50–$110).


Venue name: Bluemercury
Address: 865 Broadway
New York

Cross street: between 17th and 18th Sts
Opening hours: Mon–Sat 10am–9pm, Sun 11am–7pm
Transport: Subway: L, N, Q, R, 4, 5, 6 to 14th St–Union Sq
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