The luxury Swiss watchmaker, known for making time-tellers for pilots, has chosen Manhattan’s swankiest midtown retail strip as the location for its first stand-alone store. Decked out in aviation-themed Pop Art, the space consists of a main-floor showroom, a second-floor museum for ogling vintage Breitling watches and a top-level bar, stocked with complimentary champagne and coffee. Expect to drop a pretty penny for these timepieces: Inside the sleek glass cases, you’ll find mostly men’s styles, including watches that operate 5,000 feet underwater ($3,085) and a leather-banded oversize steel-faced style ($7,110). There are a few women’s watches as well, such as flashy pieces with leather straps, mother-of-pearl faces and diamond details ($5,965).
575 Madison Ave
|Cross street:||between 56th and 57th Sts|
|Opening hours:||Mon–Sat 10am–7pm, Sun noon–6pm|
|Transport:||Subway: N, Q, R to Fifth Ave–59th St|
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