Brooklyn Fare

Shopping, Grocery stores Hell's Kitchen
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Brooklyn Fare was an unexpected hit in Gotham's food world: The stainless-steel chef's counter in the back of a Downtown Brooklyn grocery was the oddball setting for Cesar Ramirez's exquisite food. Now, the critical-darling chef's table—the only three-Michelin-starred spot in Brooklyn—transports to Manhattan with this long-awaited Hell's Kitchen outpost, twice the size of the original. The small-plates setup has been swapped for a four-course Mediterranean prix fixe, executed by chef Jared Sippel (of Frasca Food and Wine in Boulder, CO). Expect Italian and French dishes like dry-aged côte de boeuf, loup de mer (European sea bass) and house-made trofie pasta dressed simply with Ligurian olive oil. The wine list mimics the menu, with Italian and French varietals—including hefty champagne and riesling selections—plucked bysommelier Michele Smith (the Chef's Table at Brooklyn Fare). Upstairs, the 11,000-square-foot supermarket is stocked with high-end and homemade provisions, including freshly pulled mozzarella and pastries from in-house baker Alex Grunert (Bouley, Blue Hill at Stone Barns).


Venue name: Brooklyn Fare
Address: 431 37th St
New York
Cross street: between Ninth and Tenth Aves
Opening hours: Tue–Sun 6–11pm
Transport: Subway: A, C, E, 1, 2, 3 to 34th St–Penn Station
Price: Prix fixe: $115. AmEx, MC, V
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This location does not live up to the standards and spirit of the Schermerhorn location.  That's not to say it's terrible.  I still go here regularly for lunch and staples, but prefer Whole Foods since it's closer than the Schermerhorn Brooklyn Fare location, and generally would not do my actual grocery shopping here.  First, it's expensive.  Noticeably so.  Second, they don't have a huge selection of any of the things I like about the first one – their beer is minimal; their ice cream is average; their fish and meat section is tiny.  It seems they really want to focus on the take-away aspect of their business because 1/3 of the space is dedicated that.  They also claimed they would open a restaurant a couple years ago, and it never panned out, so I wonder about their ability to manage things.  But don't let this location effect your opinion of the brand!  Check out that Schermerhorn location if you're in South BK!