Shopping, Fragrance stores Soho
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Ben Gorham, the pro basketball player-turned-perfumer behind these unisex perfumes, opened his Soho storefront in June. You might notice similarities between Byredo’s squat glass bottles and its first U.S. store—they’re equally minimal and frills-free. But it’s fragrances like the gloriously musky Bal D’Afrique (a strong blend of bergamot, lemon and African marigold, $145 and up), that will tantalize your nostrils and keep you coming back for more.


Venue name: Byredo
Address: 62 Wooster St
New York

Price: $$$
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Byredo perfume opened up shop at 62 Wooster St. in Manhattan – their first U.S. brick and mortar store. I’m a lover of Byredo and the new store is heavenly. Beautifully decorated and somewhat of a “must stop in” while shopping in Soho. The perfumer is Stockholm based and is a fabulous purveyor and creator of scents. I’m a cult follower of Gypsy Water and newly obsessed with Bal D’Afrique. Sunday Cologne. Blanche. Flowerhead.

I perused scents with Valentine, a Sales Associate (and total gem!) and he let me smell and try everything while providing suggestions. He showed me around the new shop and told me more about how Ben Gorham settled on the different pieces of furniture around the studio and how he’s displaying this gorgeous collection.

He told me that the handbags have been a project in the works for over 3 years and were finally launched as a capsule collection with Barney’s. All of the handbags have now settled in the full collection located in the gorgeous subtly branded space in Soho. The store is CHIC. Quiet and smells deliciously of candles. Fun fact: none of the candles smell like the fragrances. They’re all very different (all fabulous) – the one scent that smells “most like” any of the fragrances is a collabo candle with Inez & Vinoodh called “1996” – it’s amazing – TRUST. Bibliotheque is my fave candle scent.

The scents are moderately priced, starting at $145, but 100% well worth it. Quality stays.  And it’s proven with the quantity of compliments received while wearing the beautiful fragrances.