Byredo

Ben Gorham, the pro basketball player-turned-perfumer behind these unisex perfumes, opened his Soho storefront in June. You might notice similarities between Byredo’s squat glass bottles and its first U.S. store—they’re equally minimal and frills-free. But it’s fragrances like the gloriously musky Bal D’Afrique (a strong blend of bergamot, lemon and African marigold, $145 and up), that will tantalize your nostrils and keep you coming back for more.