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This utilitarian clothing line might not be the trendiest streetwear brand we’ve ever seen, but that’s because comfort and functionality take precedence in the design of these well-made duds. Sold exclusively in Europe and Asia for nearly two decades, Carhartt WIP has finally opened its first U.S. shop. The rustic Soho space features dark wooden walls and clean lines—a true reflection of the brand’s disposition for simplicity. Designed for urbanites with active lifestyles, the label is a favorite among skateboarders and BMX riders, though you don’t have to be into extreme sports to appreciate the quality construction of these city threads. Carhartt WIP uses denim and brown duck (a hard-wearing cotton textile) to ensure durability in pieces such as long-sleeved chambray shirts ($48), comfy military cardigans ($154) and solid-colored knits ($97–$168). Ladies needn’t feel left out, since there’s a smattering of women’s offerings, including plaid shirtdresses ($105) and woven button-downs ($96).
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