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Photograph: Tama Starr and Edward Hayman, Doubleday, 1998, and courtesy Artkraft Strauss Archive | The most technically complex The Coca-Cola sign erected in 1991 was one of the last that combined neon with 3-D mechanical animation. At regular intervals, a concealed robotic arm would swing the bottle cap off the top, as a huge straw slid up from inside

Coca-Cola x OPI mani pop-up

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Check out the latest collection of colors from OPI at this pop-up nail salon in a couple of Aloft Hotel locations. Enjoy Coke floats and light bites, plus gratis manicures using shades inspired by Coca-Cola sodas. Reserve your spot in advance by sending an R.S.V.P. to cocacola@exposure.net.

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