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Photograph: Marielle Solan

Time Out says

Founders Ugo and Valeria Campello moved to Miami from Pordenone in the ’80s and were dismayed at the lack of Italian lingerie available in the U.S. The married couple began importing styles that they favored, selling them door-to-door, and eventually starting their own line in 1983. Cosabella (which translates to “beautiful thing”) is best known for its brightly colored underwear that manages to be both provocative and comfortable. The American flagship—housed in a converted garage—has the full range of products, including bras ($50–$133), panties ($20–$57), sleepwear ($45–$199) and bathing suits ($70–$170). In the back of the brick-walled space, you’ll find cutout one-pieces ($170), lace floor-length nightgowns ($225) and leopard-print robes ($140). Up front, peruse lacy triangle bras ($53), mesh hipster panties ($32), nude bras ($132) and seamless thongs ($20).


220 Lafayette St
New York
Cross street:
between Broome and Spring Sts
Subway: 6 to Spring St
Opening hours:
Mon–Sat 11am–7pm, Sun noon–6pm
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