Watch out, Manhattan: The Kardashian brand has been firmly stamped on Soho, with the arrival of reality-TV-star sisters Kim, Kourtney and Khloé’s third boutique. The former gallery space caters mainly to serious fans, with hip loungewear, glitzy going-out fare, the Kim-endorsed weight-loss system Quick Trim ($18–$60) and other branded products, such as water bottles ($10) and candles ($40). The lavender-hued space is minimally decorated, with black racks hanging from the ceiling and heavily airbrushed, blown-up photographs of each sister tacked to the walls. Fun finds that will please not only tween tourists but also jaded New Yorkers include Alice + Olivia scarves ($128), Dolce Vita sweater capes ($264), Torn by Ronny Kobo party dresses ($386), Eugenia Kim felt fedoras with feathers wrapped around the crowns ($298), Son of John nautical-striped cotton T-shirts ($130) and Siwy slightly faded, studded jeans ($218). Just in case you forgot where you are, stumbling upon a pair of 6126 by Lindsay Lohan leggings ($132) or Loren Jewels dangling diamond earrings ($2,933–$5,279) will remind you of the shop’s Hollywood roots. Since it opened, the boutique has been mobbed with fans looking to catch a glimpse of the trio, making it more of a Kardashian souvenir shop.
