E.L.F. 

We’re stoked that this affordable beauty brand (sold at chains such as Dollar General and Target) now has its first stand-alone store. Inside the black-and-white space, you’ll spot shades for eyes ($1–$6), lips ($1–$5), face ($1–$6) and nails ($2), as well as brush sets ($3–$75) and palettes ($5–$35). A makeup station hosts gratis application lessons, allowing you to test out 144-piece eye-shadow palettes ($15), lip exfoliators ($3), makeup-setting mists ($3), bronzer-blush sets ($3) and mineral-infused primers ($6).