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Owner Eli Borokhov brings this international eyewear shop to NYC for its first stateside store. Borokhov comes from a family of opticians and builds on that legacy by curating a wide selection of modern and eclectic eyewear ($100–$700) from brands such as Gucci, Zero G, Gold & Wood and Tag Heuer. The 538-square-foot boutique is adorned with LED-light installations, illuminating shelves of prescription glasses including mod Marc by Marc Jacobs square frames ($119) and Dolabany tortoiseshell round glasses ($100). In addition to functional picks, choose from sunglasses such as Carrera men’s oversize shades ($129) and Fred Paris antireflective logo specs ($399).