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In 2011, while students at Pace University, Alex Hage-Boutros and Chris Jennings opened their first pop-up shop in the Financial District, selling printed tees, crew-neck shirts and hoodies of their own design. Two years later, the pair has expanded their label into casual men’s clothing ($24–$56) and accessories ($26–$55). You’ll find the full line at their first permanent store, where Jennings acts as the main designer and Hage-Boutros handles marketing and finances. The Americana-styled space features brick walls, an early-1900s wood chandelier with a brass-eagle figurine and hardwood shelves, displaying Ethik NY five-panel and snapback hats ($26–$30). Check out colorful tanks with printed front pockets ($32), Hawaiian-print hats ($30) and skate decks ($55) made in collaboration with POW!! Skateboards.
147 Orchard St
|Cross street:||at Rivington St|
|Transport:||Subway: J, Z, M to Delancey–Essex Sts; F to Lower East Side–Second Ave|
|Opening hours:||Daily noon–8pm|
|Do you own this business?|