This resort and swimwear chain’s first NYC shop aims to make bathing-suit hunting less intimidating. Besides housing an enormous selection of poolside duds ($45–$535) from brands such as Mara Hoffman and Vix, the boutique offers free appointments with its trained fit specialists. There are even curtained-off companion dressing rooms, allowing you to model for friends without parading around half-naked in front of the entire store. Try on Roberto Cavalli printed string bikinis ($330), Jets cutout one-pieces ($247) and Shoshanna beaded bandeau sets ($266). Take your look from the beach to the bar with Theodora & Callum bohemian caftans ($175–$195), Mar Y Sol striped totes ($120) and Nicole Schumann beaded necklaces ($280–$600).