Following the success of a long-standing Nolita pop-up, this Swedish brand opens its first permanent NYC shop, creating a greenery-laden haven for all things outdoorsy. The weather-proof threads ($45–$700) and accessories ($30–$170) for men and women are mirrored by the shop’s decor, featuring earth-green walls, live plants and wooden fixtures handmade in Sweden. Pick up functional pieces made with the signature wind-resistant and quick-drying G-1000 fabric, including classic top-handle backpacks ($75), hooded ponchos ($300) and waterproof jackets ($220). Protect your new duds with Greenland Wax ($6–$10), which will keep you dry on the go.
38 Greene St
|Cross street:||at Grand St|
|Opening hours:||Mon–Sat 11am–7pm, Sun noon–6pm|
|Transport:||Subway: C, E to Spring St (Sixth Ave)|
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