Folli Follie

Shopping, Jewelry Soho
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Folli Follie
Although this Greek accessories brand has a shop on Madison Avenue, the glittering, mirrored Soho location is an even more impressive space. The wood-and-glass interior, a trademark of all Folli Follie boutiques across the globe, provides a clean palette for its reasonably priced handbags, watches and jewelry. Standouts include stackable, jeweled bands ($35 each); flashy glitter-ball rings ($75); and rose-gold-plated steel long-strand bohemian necklaces with flower charms ($135). Quilted satchels with shiny hardware ($140–$155) serve as reliable go-to bags. The nearly three-decade-old brand’s extensive selection of watches should catch guys’ eyes, including sporty timepieces with contrast stitching on the band ($285–$340) and more ostentatious styles with stainless-steel and gold detailing ($385–$450). If the breadth of bling makes you dizzy, sit down with a free espresso on a stool in the back.


Venue name: Folli Follie
Address: 133 Prince St
New York

Cross street: between West Broadway and Wooster St
Opening hours: Mon–Sat 11am–7pm, Sun noon–6pm
Transport: Subway: C, E to Spring St; N, R to Prince St
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