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This girly mall chain opens its first NYC store, bringing its women’s threads ($8–$78), accessories ($6–$68) and assorted giftable goods ($3–$48) to urbanites. Clothing from both the house label and other trendy brands is arranged thematically according to color, pattern and trend, making the small space easy to navigate. Standouts include Alya polka-dot knit sweaters ($44), Buttons neon-accented dresses ($54) and Francesca’s tie-waist frocks ($44). The house-brand jewelry, including color-coded displays of chunky statement necklaces ($22–$38), is displayed on wooden tables in the center of the shop. Don’t miss the section devoted to playful gifts and housewares, such as Chalk-a-Doodle chalkboard coasters (four for $12) and Francesca’s ceramic-owl wine corks ($8).