Frey Wille

Shopping, Jewelry Lenox Hill
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This 60-year-old Austrian luxury brand, known for its elegant, colorful gold-and-enamel creations, will appeal to New Yorkers more likely to drop cash on funky statement pieces than Tiffany & Co. classics. Its first Gotham location (there are about 85 other stores scattered across the globe) makes its debut in a sleek, modern Madison Avenue shop. Artists and goldsmiths handcraft all of the baubles in Vienna, including vibrant, patterned enamel bangles ($1,395–$1,520); 18-karat yellow-and-white-gold printed rings with diamonds ($5,575–$11,895); and printed men’s enamel cufflinks ($790–$865). The eye-catching gems are inspired by mythology and celebrated painters, like Claude Monet and Austria’s own Gustav Klimt and Friedensreich Hundertwasser.


Venue name: Frey Wille
Address: 624 Madison Ave
New York

Cross street: at 59th St
Opening hours: Mon–Sat 10am–7pm, Sun 11am–6pm
Transport: Subway: 6 to 68th St–Hunter College
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I bought a pendant in Vienna. It is contemporary design and I love it. I like things that are different and this caught my eye when I saw it in the window. I have gotten many compliments on it.