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Gant Rugger

Shopping, Boutiques Williamsburg
Gant Rugger canvas blazer, $495
Gant Rugger canvas blazer, $495

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This modern, preppy menswear brand (a vintage-inspired label under the Gant company) gets its first Brooklyn store. Creative director Christopher Bastin designs the line based on Gant archives that date back to 1949, using re-created fabrics and silhouettes. The 1,300-square-foot brick-and-steel space is based on the brasserie design of the Gant Rugger shop in Paris, and houses the youthful collection of clothing ($50–$695) and accessories ($32–$395). A fridge is stocked with gratis beer for customers, while a working sink, cooktop and stove at the center of the store doubles as a cashier area. The table—as well as the 600-square-foot backyard—will be used for events and tastings with food and drink collaborators, including the Brooklyn Salsa Company and the Kings County Distillery. Pick up salsa ($13) and cookbooks ($25) in addition to canvas chinos ($165) in six colors, rose-print pocket squares ($65) and sweatshirts emblazoned with the word luxé ($160).



Address: 115 North 6th St
Cross street: at Berry St
Transport: Subway: L to Bedford Ave
Opening hours: Mon–Sat 11am–8pm, Sun 11am–7pm
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