t doesn’t get any more underground than the New York City subways, so it’s somehow fitting that this streetwise outfitter is located inside the Port Authority subway station. You’ll find an array of unisex $20 silk-screened tees and $40 hoodies, made exclusively by the store’s namesake label. Most designs are refreshingly minimalist; to wit, one simply says “42nd & Feeling Fine” in cursive, while another features a pair of boxing gloves and the phrase “Local Champion.” Solid zip-up hoodies are adorned with yellow strings and original Grast pin buttons on the chest. There’s also a heavy focus on toys and accessories, with a line of G-Shock watches designed in collaboration with Alife ($150) and Krink ($140); plastic character figurines by Kidrobot ($8); and GoodWood NYC intricate, hand-painted wooden pendants on beaded chains ($60). Before you hop on the train, ditch your tired Apple earbuds and cop a pair of tricked-out DJ-style headphones from Coloud ($40) or Urbanears ($60), available in every solid color of the pastel rainbow.
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