Gudrun Sjödén

Shopping, Womenswear Soho
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Gudrun Sjödén
Gudrun Sjödén floral cardigan, $135

The designer brings her Nordic textile-and-womenswear brand stateside with its first U.S. store. The vibrant apparel ($15–$250) is made from all-natural materials, and the eco-friendly shop follows suit with vintage furniture and walls hand-painted with unrefined pigmented color. Grab accessories including cotton shoulder bags ($15), striped knee-high socks ($15) and fabric Mary Janes ($80). Score Sjödén’s signature prints on dresses ($100–$125), cotton sweaters ($115) and crinkled tunics ($95).


Venue name: Gudrun Sjödén
Address: 50 Greene St
New York
Cross street: between Broome and Grand Sts
Opening hours: Mon–Sat 11am–7pm, Sun noon–6pm
Transport: Subway: 6 to Spring St (Lafayette St)
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