Hollister Co.

Whether you’re a pro at riding the waves or just want to dip into Cali beach style, hit up Hollister’s inaugural NYC emporium for an extensive selection of surfer fashion—and to get a glimpse of their scantily clad coed greeters. The massive space, outfitted with boardwalk-like walkways and large screens projecting live beach footage, is designed to make you feel like you’re walking along Huntington Pier in Southern California.