Co-owner Phurbu “Chimmey” Tsamchoe (Perma, Norbu) thinks New York men are too limited when it comes to shopping: It’s either high-end chic or H&M. Enter her latest venture, ID, which she hopes will provide local boys with a shopping middle ground. The sparse, cement-floored store focuses on hard-to-find international labels, and the exotic threads share shelf space with goods by local designers, and of course there are a few big names (Fred Perry, Penguin, Alternative Apparel, etc.)
